About Us

IDEATION OF THE PRODUCT

Every Idea starts with a problem.
The problem is clear and out in the public; foods on shelves are not
healthy and expensive. Being In the food industry since a decade,
we found out that food brands are putting up every possible Item
made out of dough, corn and palm oil. Obviously, these are popular
among the masses as there is a dearth of healthy food choices!
Fortunately, as for we… we were always in the most sought after
packed, healthy food choice- peanut butter. Seeing how the
masses have devoured in quick snacks in the recent times have
encouraged us to move Peanut Butter with Bread Sticks to the
shelves to bring the much desired shift.
Everyone is health conscious and it is a good thing! And, we want
to be only seen as an excuse to eating and still staying healthy.

DEVELOPMENT OF THE PRODUCT

The journey started in 1996 at Pitt State University. While eating a spoonful of peanut butter from Peter Pan jar, the idea of bringing it to India came up to Mr Bajaj. Two years down the line, he established the country’s first peanut butter manufacturing unit in his hometown – Ahmedabad. A specialised recipe was developed by NMCP Institue of Netherlands. Twenty years later, Bajaj Foods Ltd became the contract manufacturer for well know Indian and international brands. Having a well-established knowledge of the Indian market, he planned to introduce a peanut butter based snack pack. The concept of peanut butter with breadstick evolved and a product was made. Healthy, tasty, easy to use, and pocket friendly with no compromise on ingredients became the main mantra for developing it. Hence developed a product called, “Savory Peanut Butter With Breadstick”.

MISSION
Our mission is to create and promote great-tasting,
healthy snacks. We strive to grow our business by offering
a wide variety of convenient, delicious, and affordable
food choices to nourish people’s lives.

VISION
To consistently provide our customers with
impeccable service by giving healthy and
quick food choices for all occasions.

VALUE
We are driven by an intense and competitive
spirit of the marketplace,but this spirit is directed towards solutions
that benefit both our company and constituents.We see our success as
inextricably linked to that of our customers, consumers, and communities.
We believe in hard work with a balance of rigour and fun.